MemberDirect Integrated
MemberDirect
MemberDirect Integrated is a platform that helps banks and credit unions, big and small, offer secure online banking to their customers.
Since dozens of different Canadian financial institutions use it, the platform has to be super flexible. Each one needs their own look, feel, and way of doing things.
I designed and refined a lot of the interfaces in these products, always trying to make them more powerful but easier to use. I also worked directly with individual financial institutions on their branding and design, helping them create an online presence that felt as welcoming and trustworthy as walking into their main branch.
The work helped several Canadian financial institutions become real leaders in online banking, including:
- VanCity
- Coast Capital Savings
- North Shore Credit Union
- Canadian Tire Financial Services
- Westminster Savings.
The beauty of MemberDirect Integrated was that it leveled the playing field: smaller institutions could suddenly compete with the big banks without needing massive tech budgets.
